The idea came to me whilst out cycling. The idea to bring SaddleDrunk , Matt Ritchie and AFC Bournemouth together to create a STYLISH, BESPOKE brand of cycle clothing and accessories. THE PHILOSOPHIES OF SD, TO PROVIDE TOP QUALIITY CYCLE CLOTHING, TO ENHANCE PEOPLE'S CONFIDENCE IN WHAT THEY ARE WEARING AT A PRICE THEY CAN AFFORD WITHOUT COMPROMISING OUR BELIEFS OF HOW THINGS SHOULD LOOK AND FEEL.
Through a mutual friend, Darryl Flahavan I have got to know Matt well and we both share a love for cycling.
Through my involvement with Stef at SaddleDrunk I put the idea to him about making Matt an official ambassador of SaddleDrunk.
A few weeks later we have Matt on board and the AFC Bournemouth Club shop wanting to promote and sell the clothing.
MATTS OWN PROFESSIONALISM, ATTENTION TO DETAIL AND STLYE FITS THE PHILOSOPHIES OF US HERE AT SD. TOGETHER WITH MATT WE HOPE TO CREATE A RANGE OF CLOTHING THAT WILL APPEAL TO ALL AFC BOURNEMOUTH CYCLE FANS. WE HOPE TO BRING THESE TWO SPORTS TOGETHER, CREATE SOMETHING BEAUTIFUL, STYLISH AND TOTALLY UNIQUE.
BE SAFE ON THE ROAD